Why Your Video Marketing Needs a Navy SEAL, Not Just AI

Imagine this: in an era of hyper-slick automation and AI-driven tools, every brand, from local underdogs to Fortune 500 giants, is pumping out videos as fast as the pixels can load. It’s video-everything, all the time, but the market’s so overrun that even amazing videos get lost in the noise.

What’s missing? Strategy. And not just any strategy—a people-first, human-driven approach that uses video like a Navy SEAL with a butter knife: purposeful, skilled, effective. I’ve been in this industry for decades, from re-enacting In Living Color scenes to casting alongside Cuba Gooding Jr., through commercials, voiceovers, acting in Prison Break, and working with billion-dollar brands. But what’s stayed constant is the power of knowing your audience and mastering human behavior—and it’s the cornerstone of every video I produce.

While AI might spit out a “nice-looking” video, the vast majority of people can’t tell AI what to create because they lack the key: understanding why they’re making the video in the first place. Without the human element, it’s just another piece of content, not an experience, not a story.

My journey into strategy began long before I ever touched a camera. It was in my early days as an actor and creative, training with some of the best minds in Hollywood, that I saw what makes content resonate. When I was cast in commercials, voiceover for major networks, and even in FOX’s Prison Break, I realized that every video has a story waiting to be told. The challenge? People often don’t know how to express it.

When I started producing content, I noticed something everyone else missed: a client’s biggest “ask” wasn’t about getting a pretty video; it was about making sure the video actually delivered on their goals. Why did they want this video? What emotion did they need to convey? What fears, desires, or motivations drove the decision to make it? What was the human story?

The first pillar of my approach is to listen to what the client says they want—and then dig deeper. A CEO might say she needs a sleek video to help secure funding, but the real goal might be to showcase leadership qualities. That’s a different story entirely, and it takes different tools and a more intentional approach to create that kind of impact. A good video strategizes beyond the surface needs to address what the viewer will actually feel and remember.

Too many brands are reaching for what’s trendy without a plan, hoping something will stick. But the truth? 62% of viewers are turned off by bad video. Without purpose and polish, your video isn’t doing you any favors. Worse, it can actively damage your brand. AI tools make it easier to churn out more, but a high-volume content strategy isn’t the same as a high-impact one. And there’s no automation that can “fill in” for truly understanding human connection. That’s where I come in.

Most businesses are like seven-year-olds handed a butter knife. They have tools, sure, but no skill to wield them effectively. With over two decades of experience, I can pinpoint exactly how to use video to amplify your brand message. Imagine how powerful it would be to take that butter knife and wield it with the precision of a Navy SEAL. That’s what effective video strategy does.

My five-pillar process is grounded in human psychology and empathy. Every project begins with hearing what my client says, but the magic happens in identifying what they truly need. Some of my clients are big players—the kind of people with resumes that don’t need much explaining. But even they have complex reasons for their requests: maybe it’s a need to stay relevant in their industry, maybe they’re looking to inspire trust from potential investors. For some, it’s as personal as wanting to validate their role after a difficult divorce or career shift.

By understanding my clients as people, not just business personas, I can deliver something far more powerful than “just a video.” I create an experience. One of my clients, initially underestimated in her role, went on to raise hundreds of thousands because her video communicated authority and confidence. And all it took was some extra consideration: drones, thoughtful lighting, and a storyline that played to her strengths, both as a professional and a person.

Now, if you’re reading this, you might be thinking, “But AI can help with strategy, can’t it?” Yes, but only up to a point. AI’s reach stops where human intuition begins. I code AI tools for my company, WMDC, and I see every day how clients need help communicating with AI to get the results they want. It’s like everyone has a needle but no idea how to use it for healing. That’s where my team and I come in.

Think of me as the guide who bridges the technical and the human. I help clients prompt AI, use tools intuitively, and even implement alternatives when AI alone can’t quite reach the goal. One of our innovations, for example, allows users to record themselves rather than inputting data, for a more intuitive experience for those that would prefer talking over typing. This tech-human integration is where the future is headed. Video creation isn’t just getting simpler; it’s becoming a symphony of both mind and machine.

In today’s landscape, where a single video can mean the difference between viral fame or fading into obscurity, you can’t afford to skimp on strategy. What you need isn’t more content—it’s the right content, the kind that resonates on a human level, that leverages both the empathy of human connection and the power of technology. That’s WMDC. We’re like the Tesla of video strategy, crafting a model that elevates the entire landscape without sacrificing innovation or integrity.

The biggest mindset shift you can make in marketing is this: You don’t need to “sell” by creating scarcity or making people feel inadequate. True connection and appeal come from being the best and letting that shine through. That’s why my clients include some of the highest achievers in their fields—Miss America winners, nine-figure salespeople, CEOs, Emmy winners. These people don’t need to be told they’re lacking; they need strategy that matches their ambition. And that’s why, if you’re serious about leveling up your brand, it’s time to rethink what video can actually do for you.

Try a free exploration call with me. It might just be the most valuable marketing investment you make this year. Because at the end of the day, marketing isn’t just about getting seen. It’s about making an impact—and sometimes, that takes a little more than algorithms can deliver. Click here to Schedule your call now.