Why Video is Essential for Today's Innovative Leaders

If you're a VP of Sales or Marketing, a C-Level Executive in Innovation or Communication, or an Entrepreneur, then video is your essential tool—it's the machete in the jungle, the water in the desert, and an absolute necessity in today's digital landscape. People's attention spans are shorter than ever, and video is the most efficient way to engage them.

The reason you’re here is likely because you want to make more money, and staying ahead of the competition is how you do it. It's simple: you're either driven by the desire to protect your job, get a promotion, secure your family’s future, or upgrade your lifestyle. That’s what motivates all of us. This newsletter isn’t about reinventing the wheel; it’s a reminder to leverage what works, using cutting-edge tools and strategies to execute.

Here are some effective ways to use video if you’re not already:

1. Event Filming
Event filming isn’t just about recording what happened; it’s about creating a memorable experience. High-energy highlight reels can show attendees that their presence matters and give those who missed it a taste of what they missed. Forget those boring, '80s-style videos. No one wants to watch that, and they certainly won’t share it. But a dynamic highlight reel? That’s a powerful tool. Use it across your site, in ad campaigns, for B2B marketing, even in your email signature. You paid for the event—use that footage to its full potential.

2. Landing Pages
Video on landing pages is non-negotiable. If visitors can’t quickly grasp the value you offer, they’re gone. We’re building out a video strategy for our own landing pages, where our AI tool is featured, and we’ll use a brief, engaging video to show exactly how people can benefit from it. Remember, 62% of people have a negative view of a brand if the video quality is poor. Imagine boosting engagement just by having a well-thought-out video on your page.

3. Internal Communication
This is a huge, overlooked area. Your meetings, emails, and presentations often miss the mark. Imagine if you viewed your team’s salary as a marketing budget—how would you communicate differently? Instead of endless meetings, create a fun, three-minute video that lays out your vision or goals. This primes your team so that when you do meet, they’re already aligned and energized.

Getting started with video is simple, even if it's not always easy. Implement these steps now to save morale, time, and money—and to finally share those ideas you’ve been sitting on.

Each video you make works like a team of employees—it talks, teaches, and communicates your vision on repeat. It’s an evergreen asset.

I live in the jungle, where everything is abundant; that’s our business model. If you’re serious about improving your video strategy, head to www.VideoStrategy.WMDC.media and schedule a call. Whether we work together or not, I’ll give you actionable insights you can implement right away.

Talk soon!
—Wiz